America's Newspapers Research Report

Nearly 220 million American adults turn to their local newspapers regularly for news and information they need to stay informed, feel more connected to their neighbors and improve their lives and communities. That readership  is based on a recent national study by independent research firm Coda Ventures and America’s Newspapers.

The study, based on surveys of 5,000 people, revealed that respondents ranked local newspapers and their websites as the most accurate sources of original news reporting. The results also listed the top five reasons Americans seek out local news — to stay informed, feel connected in the community, decide where they stand on local issues, find places and things to do, and talk to other people about community news.

In this information packed session, the data will be unpacked and offered so each attendee can leave with the numbers they need to make more sales, immediately.