Embracing the Future: AI-Powered Strategies for News Media Advertising & Sales

Dive into the transformative power of AI in modernizing your sales approach — from smart prospecting to data-driven presentations. Learn how AI can supercharge your sales process, offering tips and tricks for prospect research and prep, and in-depth market analysis. Berrier will reveal how AI not only streamlines research, but also crafts compelling sales narratives that resonate with clients. He’ll do this by sharing a real-world case study on how he used AI to land a Top 10 client for his agency. Whether you’re an industry veteran or a newcomer, this session will arm you with actionable insights to leverage AI for sales excellence.

Presenter: Kevin Berrier, Marketing Director, MDDC Advertising Services

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