Utilizing Research to Generate New Business Now!

Research & Sales should go hand-in-hand!  Unfortunately, reality is that most of the time sales executives don’t use the data they have and are not comfortable presenting it.  In this session, Sammy Papert will show examples of what local businesses consider the most desirable information and how to use it for prospecting, engaging those prospects and proposing annual campaigns.  Even the most “venerable” will see the value and your newer reps will love the simplicity. Whether selling digital, events or good old ROP, reps will quickly be able to do two things:  1)  Grow commitments from current customers and 2) Identify, pursue and close new business, the real key to growth.  

Presenter: Sammy Papert, Pulse Research

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