How Interns Benefit Your Business

Intern Benefits For Your Business When looking for potential employees, look toward intern benefits. Many college students think twice about spending a few bucks on pizza. However, they won’t think twice about taking up an internship in their dream field. One study shows that “graduates who complete three or more internships are more likely to…
Read More

The Power of Direct Mail Remains Strong: 4 Benefits of Direct Mail

It’s time to dust off the packs of printer paper, because direct mail is making a comeback. When seamlessly integrated with modern digital marketing techniques, direct mail is still an incredibly useful tool. Digital marketing has made vast strides in this digital era. From social media to mailing lists, marketing has become more convenient –…
Read More

Changes to Facebook Algorithm for Businesses, Brands and Media in 2018

New changes for Facebook algorithm announced today by Mark Zuckerberg are going to be game changing for brands and businesses. The Facebook news feed will no longer feature content from pages. This space will be reserved for posts by your friends. This change is an attempt to bring Facebook back to the connections and community that…
Read More

15 Proven Methods to Grow Your Opt-In Email List

Today is easy to become overwhelmed by the abundance of media and marketing messages on top of our daily life.  Businesses have to seek new methods to not just advertise… but to create “valuable connection” with potential and actual customers. Email marketing continues to produce powerful results for businesses and brands, when you follow these…
Read More

6 Simple, But Overlooked Ways to Build Your Personal Professional Brand

Spend 30 minutes each week to build your personal brand. Many of us are guilty of putting all our efforts into our daily professional responsibilities and don’t take the time to invest in ourselves. Obviously job responsibilities are priority, but it’s important to to take the time to also keep up your personal brand image.…
Read More

Top 10 Elements of a Beneficial Sponsorship

Companies are approached everyday to sponsor events, charitable causes and campaigns, athletes, celebrities and influencers. So often, the sponsorship falls short on the trackable benefits for a variety of reasons. From Into The Blue Agency founder, Sharon Patterson who has created, launched and managed hundreds of events throughout the US, here are a few inside…
Read More