Media companies’ diversity reports reveal fewer employees are willing to disclose their demographic data

As more media companies reported their annual workforce diversity numbers this summer, one trend in the data stood out among several publishers: There is an uptick in the percentage of people choosing not to disclose or self-report their ethnic or racial background.

This cohort has increased in size by one to three percentage points year over year at companies like Condé Nast, Vox Media and The Washington Post. There are a number of possible reasons for why this is happening, from changes in the makeup of companies’ employee bases to skepticism from staffers on what their personal data is being used for, according to two DEI consultants who spoke with Digiday. 

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