Huan Chen named UFCJC advertising department chair

Huan Chen

University of Florida College of Journalism and Communications Advertising Associate Professor Huan Chen has been named chair of the Advertising Department, after serving as interim chair since last November.

During her tenure as interim chair, the department hired three new faculty members, Hyesoo Chang, Yuan Sun and Jinping Wang. It also added three new permanent courses — Branding and Social Media, Cultural Branding, and Account Management — and offered or developed five new electives, including Creative Portfolio 2, Creative Portfolio 3, Social Media Analytics and Strategy, Agency Essentials, and Advertising and AI. The department also launched the Advertising Creative Certificate and, for the UF International Scholar Program, certified the courses International and Cross-Cultural Advertising and Game-Changing Ad Ideas through the UF International Center.

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