How one California TV station is building trust and transparency with marginalized communities

ABC10’s Race and Culture team works to serve people who have been historically overlooked or underrepresented in the news

Posted Thursday, July 6, 2023 11:33 am

Amaris Castillo | Poynter

A few years ago Kandace Redd was nearing the end of her contract at WFMY News 2 in Greensboro, North Carolina, when she felt the tug to return home to California. Knowing she wanted to stay with Tegna, the media company that owns the station, the multiskilled journalist began searching.

It was there on the Tegna website that Redd saw a posting for a race and culture reporter at ABC10 in Sacramento.

“I said, ‘OK, this is definitely for me,’” Redd recalled. “It was (a) personal as well as a professional decision.”

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How one California TV station is building trust and transparency with marginalized communities

ABC10’s Race and Culture team works to serve people who have been historically overlooked or underrepresented in the news

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