E&P Exclusives
To brand themselves as a primary voice in their communities and appeal to the broadest audience, newspapers have included games and puzzles in their entertainment content for over 100 years. Readers continue to enjoy games and puzzles, but now there are opportunities to monetize that content.
It’s a story everyone in the publishing industry has heard before: Adapt to the digital age or be forgotten. The Philadelphia Inquirer received the message loud and clear when they adapted their design and operations strategy last year. Their innovative approach not only ensured their sustained relevance but also effectively preserved their rich historical legacy.
The path to revenue growth lies in mastering the strategy behind renewals, whether in advertising sales or subscriptions, while driving new acquisitions and assessing their long-term impact on the bottom line. It’s an area that combines strategy, sales and financial analysis and presents a compelling model for outlining the foundation of revenue growth in news media organizations.
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