Cox’s NeighborhoodTV looks to reboot hyperlocal

Posted Tuesday, September 19, 2023 10:43 am

Michael Stahl | TVNewsCheck

Shortly after Mark Neerman joined Cox Media Group last year, after serving as VP and news director of the 24-hour streaming network CBS News Bay Area, he says his new boss, Executive Chairman Steve Pruett, gifted him “the ultimate puzzle.” Neerman had to piece together a news programming initiative that would be engaging and relevant to viewers in metro area micro-markets, meet audiences where they are — on digital — and was, of course, economically viable.

“You can imagine staring at that puzzle and trying to figure it out,” Neerman says.

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Cox’s NeighborhoodTV looks to reboot hyperlocal

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