A conversation with the NYT’s global chief advertising officer

Posted Monday, August 21, 2023 11:23 am

Joy Robins

Katie Hicks | Marketing Brew

Media jobs can be hard to find (and keep). But not for Joy Robins.

Robins joined The New York Times as global chief advertising officer in May after serving as CRO at The Washington Post for four years. Prior to that, she was CRO at Quartz and has also held leadership roles at NBC News and the BBC.

She joined the publication at a time when it’s leaning further into advertising to monetize its different offerings, which range from games to The Athletic, the sports outlet it bought last year for $550 million.

With a few months at the Times under her belt, a new ad format released last month, and strong Q2 results, Robins tells us she’s just getting started in her new role.

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A conversation with the NYT’s global chief advertising officer

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